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NES Changes Up Change For Charity Program [Involuntary Giving]

Nashville spoke and NES listened! Due to some negative customer feedback, the Nashville Electric Service has called off its opt-out Change for Charity program. The program, which brought us some unwanted attention across the internet, consisted of NES rounding up our electric bills to raise money for programs like Metro Action Commission’s energy assistance and Big Brothers of Nashville. It seemed that folks were fine with the charitable giving, but wanted to have some say in the matter.

“We received feedback from customers that they prefer opt in programs, like NES’ Project Help,” said NES CEO Decosta Jenkins. “While this new program would have provided much-needed assistance to charitable organizations in our community, we are listening to our customers and will not implement Change for Charity at the present time.” [NES]

In the mean time, if you’re still interested in giving, you can sign up to add donations onto your electric bill for Project Help, which helps Nashvillians heat their homes during the winter months when they’re low on cash.

Photo by @rild.

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Comments

  • "when they're low on cash"
    who isn't these days?
  • Well, there's a big difference between being low on cash and being so low on cash that you can't afford to heat your home. And much of the time, it's the elderly.
  • John Northrup
    I find this depressing and sad. We're talking about a maximum potential giving of .99 cents a month to help your fellow man out. I just don't have words for how shocked I am at the Nashville citizenry.
  • It's not about the .99 cents as much as the issue of forcing people to do something. They should request and make it an option. That is the right thing to do. Then, it's up to each household, and their choice. I believe approach is everything. I'm happy to give a few dollars each month to help someone less fortunate than I might be, however....you're not going to come up and tell me "I'm taking a few dollars (or cents) and you can't do anything about it". That is not right. The money isn't the issue..it's the principal, and the approach.
  • Agreed.
  • Damn straight they ended the program.
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